Mayor Masondo and Luther Williamson planting a tree with learners	Mayor Masondo, Lucas Radebe, Luther Williamson and Jomo

The Greening Soweto initiative is one of the most exciting projects leading up to the 2010 FIFA Soccer World Cup. As South Africa readies itself to prepare for over millions of fans, players, media and more to descend on its cities and soccer stadiums, Soweto stands out as the gateway community. Johannesburg City Parks is pleased to offer corporations and other organizations a unique opportunity to participate in preparing Soweto for this special moment.

This initiative has the full support of the Executive Mayor Councillor Amos Masondo, and includes Johannesburg Water, Johannesburg City Power and Johannesburg Roads Agency as partners to ensure that the greening programme is coordinated to ensure sufficient water, power and roads concerns.

Greening Soweto is about planting trees to offset pollution and improve the environment of Soweto for citizens and visitors alike. We welcome all potential partners to join us in Greening Soweto... to make Joburg and Soweto a place we can be proud of, by creating a sustainable environmental legacy for our future generations.

GREENING SOWETO VISION
To transform the dry, dusty streets of Soweto, the site of events that changed the course of South Africa’s apartheid history, to one of vibrant green, in a way that enhances the lives of all community residents and those who visit Soweto.

MISSION
To plant 300,000 trees in Soweto by capitalizing on the momentum of the 2010 Fifa World Cup, in order to turn the suburb into a green oasis on par with other developed suburbs in Johannesburg.

VALUES
• To honour the historical and cultural significance of Soweto
• Long-term commitment to bettering the lives of people living in Soweto
• Increasing the aesthetics of the suburb
• Acting as a catalyst to develop community ownership and civic pride

PARTNERSHIP VALUE
• Association with a large-scale initiative to address greening disparities
• Extensive media coverage
• Leverage the branding opportunities linked to 2010 and greening
• Endorsed by the World Conservation Union (IUCN) and the National Department of Water Affairs and Forestry
• Opportunity to secure carbon credits to offset your company’s carbon emissions

FOR FURTHER ENQUIRIES CONTACT
Jenny Moodley
Marketing Manager
Johannesburg City Parks
Tel: 27 011 712-6615 or 082 8030 748
Fax: 27 011 339-2692
Email: jmoodley@jhbcityparks.com